Miquel Tejero director of Boo in Barcelona, and Gerard Arqué, Art Direction manager, graduated from ELISAVA as product designers. Miquel teaches in addition to his usual job, and Gerard is a member of the Adi-Fad association (Spain). Both are designers, editors and industrial producers, and defend a holistic vision of design, from the idea’s origin to its finishes, with a special focus on strategy and innovation.